|Statement||by Noel Tennison.|
|LC Classifications||JF2112.P8 T46 2008|
|The Physical Object|
|Pagination||214 p. :|
|Number of Pages||214|
|LC Control Number||2009286876|
In public relations and politics, spin is a form of propaganda, achieved through knowingly providing a biased interpretation of an event or campaigning to influence public opinion about some organization or public figure. While traditional public relations and advertising may manage their presentation of facts, "spin" often implies the use of disingenuous, deceptive, and manipulative tactics. SPIN Selling By Neil Rackham - Summary. This is the third article in a four part series on Neil Rackam's book Spin Selling. In the book he outlines what questions to ask when to move prospects all the way through the buying process. If you ask the wrong questions at the . PR sometimes gets a bad rap for being a spin cycle. I like to look at it a different way. Public relations, like all communications disciplines, has been marked by standards, strategies and. event photo galleries WE HAVE ALL THE FUN.
Search the world's most comprehensive index of full-text books. My library. Half Price Books has new and used books, textbooks, music, movies and more both online and in stores. We pay cash for books, textbooks, CDs, LPs, videos and DVDs daily. Spin Selling by author Neil Rackham is a method that helps you ask the right questions when it comes to selling. When I worked in sales, I remember that my coach always said: You have two ears and one mouth. Use them in the same proportion. In my Calvin Coolidge book, I have all this stuff about how Coolidge used Edward Bernays (who is sometimes called – inaccurately – the father of public relations) and Bruce Barton, another early PR man. And there are other spin doctors (though they weren’t called that) in successive decades.